Born and raised in England, Li Boatwright aspired to build her career in PR from the age of just 14. By the time she was in her late 20s, after gaining experience in leading public relations agencies in both the UK and USA, Li established her own agency, Storrington PR, with an international outlook and portfolio of clients in the luxury lifestyle, property, travel and tourism sectors.
Storrington PR was founded in August 2008. Li’s primary ambition was to challenge the industry standard of drenching editorial teams with client press releases, choosing instead to act strategically; taking time to build personal relationships with editors and journalists within the luxury travel, property and lifestyle market.
Storrington PR provides public relations representation and consultancy to privately-owned hotels and resorts, private islands, safari lodges and real estate developments across the globe.