Boulding, Doreen

Doreen Boulding is founder of DMB Associates providing consultancy to privately-owned hotels. Doreen’s consultancy work focuses on the following areas:

• hotel doctoring – review all operating departments, distribution channels, revenues expenses, service standards and mystery shopper
• due diligence for sales and marketing, front office, GDS distribution and web sites for independent hotels or those moving from a chain to stand-alone status
• operational practices and audits in sales/marketing, front office and HK
• reviewing of hotels distribution system/activities and implementing actions to increase revenues via GDS and central reservations systems
• website analysis and design to ensure that the structure and facilities provide customers with access to up-to-date content and easy-to-use reservations systems
• reviews of and creation of all hotel logos and collateral
• sales and marketing action plans to increase revenues and market awareness for all aspects of a hotel’s offering
• PR within the golf sector

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