International 5-star standard

Each country has its own methods for awarding stars for hospitality, this can be confusing for customers looking for the very best hotel, as these standards change from country-to-country. The International Hotel Awards have a categorically consistent set of criteria for judging all hotels in every country, and these criteria are tailored to each hotel category, to ensure your hotel is judged fairly against other hotels.

Global Recognition

The iconic black ribbon logo is recognised globally by hospitality professionals, hoteliers, developers, architects, real estate and property consultants and interior designers as a mark of excellence. Many hotels use their winners’ logos in marketing materials during promotions, branding on company vehicles, large-print posters and event projections on the side of buildings.

Press Coverage

Our media partners ensure international coverage and help raise the profile of winning companies. You will be able to attract significant trade, regional and local press coverage by utilising the skeletal press release we provide. Alternatively, our general press release which has been circulated widely throughout the media will give you all the information you need to compile your own. Contact your local and regional media, particularly outlets where you place regular publicity. We are happy to accept contact from them and conduct interviews on your behalf.

Public Relations

Some of the UK’s most successful public relations companies have provided a professional award presentation and submission service. We can put you in touch with firms prepared to offer a no-obligation PR consultation. Taking advantage of this offer can help you build on your company’s success by ensuring you get the right message across to all the right people.


You should feature your award prominently on the web. Mutual links can be set up between and your own site. We have a portfolio of websites which receive 120,000 unique visitors per month, helping to promote award winners and showcase their properties.


Your awards logo can be used (subject to certain guidelines) on all your company’s adverts, websites and marketing materials. Particularly innovative ideas have included branding on company vehicles, a projection on the side of buildings (especially effective at night) and posters that cover hoardings at new developments.