Benefits of Winning

Successful Entrants

The Five Star and Four Star Standard for working hotels indicates that your hotel has met the levels of quality required to progress in the International Hotel Awards. 

Any hotel meeting the requirements of the International Hotel Four or Five Star Standard will immediately be eligible for a range of benefits and opportunities to promote their achievement including use of the prestigious International Five Star logo on your website, advertising, brochures and other promotional material. They will also then be able to enter the Awards for their chosen categories. 

“I am confident that these prestigious honours will further enhance our hotels’ reputations, leading to further business and strong bookings in the future.”

Roger Parnow, Cluster Director of Sales & Marketing, Bangkok Marriott Marquis Queen’s Park, Hua Hin Marriott Resort & Spa, and Phuket Marriott Resort and Spa, Nai Yang Beach

Exclusive Sales & Marketing Opportunities

Four & Five Star Hotel Logos

Holders of the International Four Star or Five Star are marketed to the first and business class passengers of Emirates and multiple other leading airlines through International Property & Travel magazine.

Marketed on Leading Airlines

International Property & Travel is the most effective way to target a premium audience of high wealth individuals. These are readers who travel first and business class with Emirates and other globally leading airlines – they have money to spend on the finest accommodation.

IHA black ribbon

World's Best Hotels Publication

International Four & Five Star Hotels and winners of the International Hotel Awards include some of the most beautiful and luxurious hotels from across the globe. Find out how to showcase you hotel by getting in touch today or entering now.

Further Benefits...

The International Standard

Each country has its own methods for awarding stars for hospitality, this can be confusing for customers looking for the very best hotel, as these standards change from country-to-country. The International Hotel Awards have a categorically consistent set of criteria for judging all hotels in every country, and these criteria are tailored to each hotel category, to ensure your hotel is judged fairly against other hotels.

Global Recognition

The iconic black ribbon logo is recognised globally by hospitality professionals, hoteliers, developers, architects, real estate and property consultants and interior designers as a mark of excellence. Many hotels use their winners’ logos in marketing materials during promotions, branding on company vehicles, large-print posters and event projections on the side of buildings.

Press Coverage

Our media partners ensure international coverage and help raise the profile of winning companies. You will be able to attract significant trade, regional and local press coverage by utilising the skeletal press release we provide. Alternatively, our general press release which has been circulated widely throughout the media will give you all the information you need to compile your own. Contact your local and regional media, particularly outlets where you place regular publicity. We are happy to accept contact from them and conduct interviews on your behalf.

Public Relations

Some of the World’s most successful public relations companies have provided a professional award presentation and submission service. We can put you in touch with firms prepared to offer a no-obligation PR consultation. Taking advantage of this offer can help you build on your company’s success by ensuring you get the right message across to all the right people.


You should feature your award prominently on the web. Mutual links can be set up between and your own site. We have a portfolio of websites which receive 120,000 unique visitors per month, helping to promote award winners and showcase their properties.


Your awards logo can be used (subject to certain guidelines) on all your company’s adverts, websites and marketing materials. Particularly innovative ideas have included branding on company vehicles, a projection on the side of buildings (especially effective at night) and posters that cover hoardings at new developments.

Our Professional Bodies & Partners

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