Our Headline Sponsors

Hotel Design Headline Sponsors 2024-2025

The International Hotel Awards are extremely proud to announce GROHE & American Standard as our sponsor for the Asia Pacific Region, and LAUFEN for the Europe and Africa Regions.

GROHE & American Standard are the leading global providers of a full range of bathroom components. For over 125 years, the LAUFEN brand has been creating innovative sanitary products, with legendary Swiss precision.

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American Standard Logo
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GROHE - Sponsor of the Asia Pacific region design categories

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.

“With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.


American Standard - Sponsor of the Asia Pacific region design categories

For more than 140 years, American Standard have been setting and resetting the standard of health, safety, responsibility, and beauty. Some are satisfied with the status quo, never thinking to challenge what’s possible or imagine what could be. American Standards passion for a better tub, toilet, faucet, sink, and the world never stops flowing.

American Standard don’t punch out early. Or settle for second best. Because every day, people at home, around town, and around the globe – from houses to hotels, master baths to Major League stadiums, colleges to the kitchen sink – depend on American Standard products to work and to wow, to fit in and to stand out.

Whether that means enjoying retirement in their own homes, a cappuccino in their own kitchens, or going hands-free in their hometown stadiums, only one brand has merged beauty, performance, and eco-friendly design to improve the lives of people and the well-being of our planet.

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“We will continue to plumb the everyday cycle of life, optimizing our products, so people’s lives are optimized, too. We will push ourselves and pull for each other as we work united with plumbers and partners putting innovation, work ethic, ingenuity, collaboration, and passion into every American Standard product”.

American Standard


LAUFEN - Sponsor of the Europe & Africa region design categories

For over 125 years, the LAUFEN brand has been creating innovative sanitary products, with legendary Swiss precision, to transform bathrooms across the world into places for relaxation, rejuvenation and reflection. Complete collections by designers Marcel Wanders Studio, Patricia Urquiola, Konstantin Grcic, Stefano Giovanonni, Peter Wirz and Toan Nguyen compose of washbasins, toilets, faucets, cabinets, bathtubs and accessories, giving design freedom to create stylish sanctuaries in exclusive venues across the world.

“The company’s core competence is its knowledge in the area of sanitary ware manufacturing. Over 130 years, the LAUFEN brand has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art plants with legendary Swiss precision. Knowledge of the bathroom as a whole developed from the competence of LAUFEN in ceramics manufacturing, and sophisticated design. What makes LAUFEN products unique at the first glance is that their Swiss design unites two major design trends: emotional Italian design from the south and the northern tradition of design precision and clarity.”


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